Understanding how to use the right communication tools is a big part of being an effective meeting leader.
Video conferencing is becoming an increasing part of how we meet, so meeting leaders need tools on which they can rely. Zoom is one such video tool, made to accommodate more guests with high reliability.
Enter Derek Pando of Zoom Communications. He is our guest expert on episode #102 of the Meeting Leadership Podcast. He’s here to tell you about how Zoom can help you meet online more effectively.
Derek Pando leads International and Partner Marketing at Zoom Video Communications. He has spent his career at high growth enterprise software companies including Salesforce and LinkedIn. He has held a variety of different marketing roles in his career. His expertise is in product marketing, international marketing, marketing strategy and social selling. He also writes and speaks on collaboration, technology, marketing, and professional relationships. He speaks Spanish fluently and can get by in Portuguese. If you a lot of time to kill, ask him about his vegetable garden.
You can follow him on Twitter (@djpando).
Listen On Your Favourite Podcast App!
Click Here To Read The Show Transcript
00:00 – Show Opening
Gordon Sheppard: If you’re ready to learn about one of the best video conferencing softwares in the world, then stick around because today on the Meeting Leadership Podcast, we’re talking Zoom.
00:36 – Podcast content starts here!
Are you a professional, who wants to become a more effective leader? Then get ready for daily tips from the coach, with the experience and inspiration to help you succeed in any leadership situation. You’re listening to the Meeting Leadership Podcast with Gordon Sheppard.
Gordon Sheppard: Welcome to another episode of the Meeting Leadership Podcast. My name is Gordon Sheppard, I want to say thank you for being here. Thanks for being here because the Meeting Leadership Podcast believes that if you want to have a great organization, then you need to have great meetings because those are the building blocks of great organizations. If you want to have a great meeting, you need to be a great meeting leader.
You are trusting the Meeting Leadership Podcast to be the place where you’re picking up a daily tip, a strategy, something that you can take to build your leadership skills and learn how to have outstanding meetings. It is great to have you here.
01:14 – Welcome, Derek Pando – Zoom Video Conferencing Software
Gordon Sheppard: Today on the podcast, I have to tell you I am super excited because for any leader who’s dealing with online meetings, today we’re going to talk about how Zoom Video Conferencing software makes meetings better. Thankfully, to help us learn how to do this, we’ve got Derek Pando. Now, he leads the Partner and International Marketing at Zoom Video Communications.
These folks, they IPO, they’re north of $17 billion in valuation. We are lucky enough to have him here on the show today. Derek, he has spent his career working with major companies in the Silicon Valley area; Salesforce, LinkedIn, and now Zoom. His expertise, it’s in product marketing, international marketing, marketing strategy, and social selling.
He also writes and speaks on collaboration technology, marketing, and professional relationships. One of my favorite things about meeting Derek comes right out of his bio. It says, “If you’ve got a lot of time to kill, ask him about his vegetable garden.” I can tell you, in the upcoming episodes with Derek, we actually do get at that aspect as well.
But today, it’s all about Zoom. It’s all about how Zoom Video Conferencing Software makes meetings better. I’m not going to make you wait any longer. Here’s the wonderful interview with Derek Pando.
02:34 – Start of Derek Pando interview
Gordon Sheppard: Derek Pando, welcome to the show.
Derek Pando: Thank you Gordon. Very excited to be here.
Gordon Sheppard: Listen, I am thrilled. I have to be just super transparent about this, we’re recording this on Zoom. I’m a giddy teenager. It’s like when I grew up in Canada, so my dad had season tickets to the Montreal Canadiens hockey team. For me, this is just about in the tech area, like walking down to the Montreal Forum back in the day and watching my favorite team. So it’s really good to have you here. I can tell you though, Derek, there’s a lot of people that don’t know you. When you go to introduce yourself, what do you say?
03:01 – Derek’s self-introduction
Derek Pando: My name’s Derek Pando. I run a Partner and International Marketing at Zoom. Very passionate generally about technology, and professional relationships, and finding new ways to connect and help people expand their careers.
Gordon Sheppard: Well, and you sound super modest about it. For one of the people that was an integral part of this massive IPO that’s taken Zoom into the stratosphere, I mean, it’s just incredible to have you here. Today though, because of the nature of what my show is all about in terms of helping leaders build skills, and helping people have outstanding meetings, we’re going to talk about how Zoom Video Conferencing Software makes meetings better.
03:50 – What is Zoom?
Gordon Sheppard: Let me just back this right up and ask you kind of a basic question, if you had to explain this for people that don’t know, what is Zoom?
Derek Pando: Zoom, we are a Video Communications Company. Our goal is to make video frictionless, whether it’s connecting with a colleague on the other side of the country, or in another country through your phone, or through your tablet, or through a conference room. We’re really trying to bring people closer together through video.
04:11 – Frictionless Video Conferencing
Gordon Sheppard: You say frictionless. That’s the heart of the matter for Zoom. How did you make it frictionless?
Derek Pando: Well, we were not the first video conferencing company or solution. But if you look back in time, you really have to look at our founder, right? He was one of the founding engineers of WebEx, who was one of the pioneers in this industry that later got acquired by Cisco. In the day, even though there was a lot of companies that had video conferencing, we had Skype and many others, he really didn’t believe, because he spent a lot of time talking to his customers when he worked at those companies, that they were easy to use.
05:13 – Zoom strives to shock customers with quality
Derek Pando: That was kind of what drove him to leave and start his own video conferencing company because he thought they need to start from the ground up. They needed to be architected for a modern era and modern use. So mobile first, and distributed, and global, and all this stuff that has come with doing business in modern, internet age. Our CEO, when he started, he had a pretty intense focus on the customer and customer experience. That’s why we think people feel like Zoom’s easier to use and has less friction.
Gordon Sheppard: Well, I am definitely a huge fan from my end as well. When I hear about this ease of use part getting explained from that end, that it takes the years and years of development, I can just say sort of as a consumer, or, again, someone using it for my own podcast, it’s my primary sort of mode of choice, it is that ease of use. It’s the one where it’s not dropping out on me. It’s the one where when I go to have meetings with my team for the contractors that I’m working with around the world, Zoom is the go-to for me and it’s just working. Is that the kind of feedback that you’re getting from your customers these days?
Derek Pando: Yeah. I think people kind of have low expectations for the way they connect over video. They would expect that if you’re in another country with maybe not so great infrastructure, you weren’t going to be able to hear very well, see people very well. So, Gordon, your experience is not uncommon where you’re all of a sudden on a call with 10 different people from 10 different countries and it’s working. That shocks people, and we are happy to shock them in that way because our reliability is really our differentiator and has really helped us grow in such a competitive space.
Gordon Sheppard: Well, and online meetings are tough enough. I can tell you living here in Canada myself, some of my work for example would take me into the realm of facilitating like an online board meeting with people in all different parts of the country. This video conferencing solution has been the go-to for it, because I can say, just simply as being a referee on those calls, it’s tough enough, let alone having to deal with any technical issues.
Derek Pando: Yes, definitely. A lot of people didn’t feel empowered before. If they had a big meeting, they’d feel like they need someone from our IT team, or they feel like they couldn’t do a video conference with more than a handful of people. It’s been our goal to kind of make that not the case anymore. So you can say, “Oh yeah, I can have a call with a hundred people and I don’t need to bug anyone in IT. I just need to send out a link and we’re ready to go.”