Sending out meeting follow-ups shouldn’t feel like an exercise in futility. 

If you’re experiencing this obstacle, you may need to examine your follow-up process for holes.  Good follow-ups can lead to faster feedback, deeper trust, and better speed-to-market for your products or services.

In MLP 129, I discuss why it’s important to use different ways to communicate during follow-ups so you can get better feedback.

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00:00 – Show Opening

As a meeting leader, tell me if this sounds familiar. You get out of the meeting, you rush back to your desk, you type up all the notes from the meeting, and then you get all the names into those CC boxes there in the email and you push send. And then crickets like maybe half the people read it, half the people don’t, and that half of the people shows up at your next meeting, and they haven’t done anything about the post meeting follow up that you have done. And if this sounds familiar, you’re going to really want to listen to today’s episode on the Meeting Leadership Podcast because today we’re going to talk about how to say goodbye to the mass email and say hello to effective meeting followup.

Are you a professional who wants to become a more effective leader? Then get ready for practical tips from the coach with the experience and inspiration to help you succeed in any leadership situation. You’re listening to the Meeting Leadership Podcast with Gordon Sheppard.

01:07 – Podcast content starts here!

Welcome to another episode of the Meeting Leadership Podcast. My name is Gordon Sheppard, and I want to say thank you so much for being here. Thank you for sharing the philosophy that you believe just like me, that great meetings are the building blocks of great organizations. And if you can have a great organization, then you can serve your end user, your customer, your community at the highest possible level.

01:42 – Before you press ‘enter’…

This podcast is going to give you tips, tricks, and strategies to help you learn how to have a great meeting, and ultimately flow through to the way you serve all of those people. I’m really glad you’re here. Thank you so much. And on today’s show, I’m really on a quest, something that’s going to prevent you and your little finger from pushing enter on the followup notes after your meetings, because the reality is the mass email, it is dead.

02:10 – Communicate in a way that motivates action

We want it to do more than it does, it’s not, but in a crazy way we keep sending out these mass emails. So today’s episode it’s called Say Goodbye To The Mass Email And Say Hello To Effective Meeting Followup. And if the mass email is dead, then what are we going to do about it? Well, one of the best ways to actually get people to be accountable after a meeting is to communicate with them in a way that motivates action. And this is going to be really tough on the meeting leaders who say, “I’m too busy,” but I have to ask you, are you too busy to get real results? So for example, if you’ve got a young person on your team, and they’re not reading the emails, but they love texting, then take an extra moment to text the meeting followup notes to them.

03:10 – Better feedback loops

And let’s say you’ve got an older person on the team, and they really like face to face meetings or getting on the phone. That might be the best way that actually gets them to behave in a way that they will actually do what they’re supposed to after the meeting is over. And after hearing this option, please just drop that sort of old tired statement of saying, “You know, but I don’t have time. I can only send a mass email and get around to doing things that will actually get results.” And when you start to do this with the individuals on your team and communicate with them in a way they want to be communicated with, I think what you’ll see is some better feedback and that loop starts to occur in a more significant way. And really if they follow up, that’s the ultimate goal.

03:25 – Reason 1: You’ll make more money

And just to give you a bit of inspiration for going the extra mile, here’s a few reasons why you should follow up in this way. You’re going to make more money, and your staff, your customers, your suppliers and anybody else who was in the meeting is going to be happier. 

03:40 – Reason 2: You’ll get faster feedback

And also, when you follow up after a meeting in this way, you’re going to get faster feedback, and that can really help you address things that are going wrong in your meetings, and it’ll help you to really capitalize on the things that are going right.

03:53 – Reason 3: Deeper trust levels

And another really important reason to do this, well, you’re going to deepen your trust level with everyone who is in the meeting. And that is definitely going to lead to higher productivity. 

04:10 – Reason 4: Improved speed-to-market for all your products

And finally, while you may need to take a bit more time as a meeting leader to follow up with individuals in the way they want to be followed up with, ultimately, it will improve speed to market for all of your products and services. And when you do that, your entire organization will become more profitable.

04:22 – MLP 63: 5 Reasons Why Post Meeting Follow-up Is Essential –

And if you’ve enjoyed listening to this episode, I really recommend that you check out Episode 63 on the Meeting Leadership Podcast. It’s called Five Reasons Why Post-meeting Follow Up Is Essential. And you can get that episode by going to meetingleadershipinc.coms/63. And I also want to let you know that this episode of the Meeting Leadership Podcast is brought to you by the Meeting Leadership Academy.

04:40 – Meeting Leadership Academy –

Now I am honestly really proud of the live training options that are there. You can get one on one. You can get some really great group coaching before, during, and after type things. Anything to go and spark your team to have highly productive meetings. You’ll find it there for live options. And there’s some wonderful online training options there as well. And you can get all of that by going to

And like I’ve been mentioning, we’re going to be changing the format of the show. So we’ve been doing daily episodes and that’s going all the way up to episode 129. After that, you can expect an episode on Tuesdays and an episode on Thursdays. So going from seven days a week to two days a week. But what’s happening on Tuesdays, we’re going to a longer format interview, and that’s based on feedback from the people that have been on the show as well as you, the listeners.

And then on Thursdays you can expect a short practical episode that you can find some tips and things that you can do to make your next meeting significantly better. And for anybody that’s listening that hasn’t hit the subscribe button just yet, please do so, and then also send your feedback because you can see, significant things happen when we get feedback from the audience. And as always, thank you so much for listening. And we’ll see you next time on the Meeting Leadership Podcast.

06:03 – Podcast Outro

Thanks for listening to the Meeting Leadership Podcast. Be sure to subscribe for more strategies that help you become an outstanding leader. And don’t forget to rate and review, so we can bring you even more great content. We’ll see you next time right here on the Meeting Leadership Podcast.

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Connect With Gordon Sheppard

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Gordon Sheppard

Gord is on a mission to change the world, one meeting at a time. Over his 25+ years in business Gord has run or participated in more than 2000 meetings! Not only is Gord the CEO of Business Expert Solutions Inc. (owner/operator of Meeting Leadership Inc), but he is also a Facilitator, Trainer, Business Consultant, Author, Speaker and Podcaster who helps leaders learn how to have great meetings, so they can build outstanding organizations and serve their clients at the highest possible level.

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