Why-You-Should-Treat-Everyone-In-Your-Next-Meeting-Like-Your-Best-Customer - Meeting Leadership Podcast Episode Image

Customer treatment should be the true north of any front-facing business.

Since the goal of these companies is to appeal to customers, it makes sense that customer treatment should remain in focus. Your meetings should reflect these ideals, both in how you address your employees and how they address on another.

In episode #055 of the Meeting Leadership Podcast, we ask the important questions about how team members approach one another in meetings. We’ll explain how to keep the focus locked on the customer by promoting consistent language among your team.

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00:00 – Show Opening


Are you a professional who wants to become a more effective leader? Then, get ready for daily tips from the coach with the experience and inspiration to help you succeed in any leadership situation. You’re listening to the Meeting Leadership Podcast with Gordon Sheppard. 

00:27 – Start Here – Podcast content starts here

Welcome to another episode of the Meeting Leadership Podcast. My name is Gordon Sheppard, and I just want to say, whether you’re running on the treadmill, maybe you’re in the car, maybe you’re out for a run, thanks so much for taking time out of your valuable day to come here to pick up another practical tip, another strategy that you can take into your next meeting to make sure that the meeting runs really, really well, and also to build your leadership skills. I really, really appreciate it.

00:54 – Why should you treat everyone in meetings like your best customer?

Today, on the show, we are going to talk about a concept that really could literally turn things around for you and your entire organization because today, we’re going to talk about why you should treat everyone in your next meeting like your best customer. Now, if you’re not treating everyone in your regular meetings like they were your best customer, then I really think you are missing an opportunity, and I really also believe that you’re leaving money on the floor. If you’re a meeting leader who agrees with what I’ve just said, here’s a suggestion about how you might remedy this very situation.

01:28 – Important questions about team meetings

At the beginning of your next meeting, I recommend that you answer these simple questions. Number one, we don’t interrupt when the customer is talking, so why do we interrupt each other in a team meeting? Number two, I don’t look at my cell phone when I’m with a customer, so why do I look at it during regular meetings? Number three, I follow up fast after every customer meeting, so why do I not follow up effectively after our regular staff meetings? Number four, I have all of the information my customers need when I speak with them, so why do I continually come to team meetings unprepared? Number five, I’m never late for a customer meeting, so why was I late for this meeting?

02:15 – Customer treatment is your true north

You can imagine how important these questions will become when you start to dig in and actually answer them. If you get into that first moment where you’re kind of like making excuses or trying to get away from it, you just use that customer treatment as your true North and actually start to talk about how much more productive your team meetings would become if you really dealt with each other like they were your best customers.

02:39 – Promoting consistent language between employees and customer treatment

One of the side benefits of this is that the language that you start to use in your meetings will be the same language that you use with your customers, so then, people will be practicing that more often so that when they actually go to deal with their customers, they’ll be even more ready.

02:52 – More information – How Your Strategic Plan Can Help You Run Effective Meetings

 If you’re a meeting leader who really enjoyed the concepts that we just went over in this episode, then I think you’re going to get a whole lot out of episode eight on the Meeting Leadership Podcast. It’s called, How Your Strategic Plan Can Help You Run Effective Meetings. You’ll find that episode by visiting meetingleadershipinc.com/8.

03:13 – Meeting Leadership Academy –https://meetingleadershipinc.com/academy

 I also want to let you know that this episode of the Meeting Leadership Podcast is brought to you by the Meeting Leadership Academy. 

03:20 – Effective Meetings For Professionals workshop

Now, there are so many good things happening there, but one of the things that I’m actually most proud of is the half-day workshop, which is Effective Meetings For Professionals. If you think you’d like to have that experience that I’m actually doing over and over again with engineers, doctors, bureaucrats, people at the highest levels of their games to help them get those meeting skills in their hands quickly and give them the practical tools that they need to run outstanding meetings, then visit meetingleadershipinc.com/academy. As always, thank you so much for listening, and we’ll see you tomorrow on the Meeting Leadership Podcast.

03:57 – Podcast Outro


Thanks for listening to the Meeting Leadership Podcast. Be sure to subscribe for more strategies to help you become an outstanding leader, and don’t forget to rate and review so we can bring you fresh content every day. We’ll see you tomorrow right here on the Meeting Leadership Podcast.

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Connect With Gordon Sheppard

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Gordon Sheppard

Gord is on a mission to change the world, one meeting at a time. Over his 25+ years in business Gord has run or participated in more than 2000 meetings! Not only is Gord the CEO of Business Expert Solutions Inc. (owner/operator of Meeting Leadership Inc), but he is also a Facilitator, Trainer, Business Consultant, Author, Speaker and Podcaster who helps leaders learn how to have great meetings, so they can build outstanding organizations and serve their clients at the highest possible level.

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